British Period Wear brand appoints KC Communications to deliver PR strategy
The Editor
Essex-based period wear manufacturer Iceni Silver has appointed Huddersfield-based PR and marketing agency KC Communications to raise the brand’s profile through an aggressive PR strategy to support the brand’s ambition of becoming the UK’s leading period wear brand.
Founded in 2018 by Francesca Hansen and Vanessa Smith, Iceni Silver’s primary focus is to enable women to be active during their periods without fear of accidents or feeling uncomfortable after personal experiences of the challenges facing young girls and women who actively participate in sport or lead active lifestyles.
Having researched other products on the market, including leading international brands, they found that although they addressed some of the issues faced when menstruating, the products were not suitable for physical activity or didn’t work for women with heavy flows. As a result, they launched the only products on the market to be able to be worn for 8 hours on a heavy flow and to use state of the art SILVADUR technology which is proven to absorb moisture, reduce odour and prevent stains.
As a result, Iceni Silver are tried and tested by elite athletes and sporting professionals including Rugby player and TV presenter Rachael Burford, England Cricket Player Lydia Greenwood and QPR Football Captain Hayley Peacock. Iceni Silver is also an official supplier to Vitality Superleague netball club, London Pulse.
Commenting on the appointment Katrina Cliffe, founder and managing director of KC Communications said; “Having researched products like this for the past year for my daughters it was by chance I came across Iceni Silver. What stood out to me was the brand’s focus on active lifestyles, and having two daughters who spend a significant amount of time ice skating I needed to find a product that would allow them to train in comfort and without embarrassment. What began with me reaching out to Vanessa to sing the praises of the product resulted in a conversation to share some ideas as to how the brand could raise its profile before quickly turning into a commercial partnership.
The whole team at KC Communications is delighted to be working with Iceni Silver and we can’t wait to kickstart campaign activity to rightly showcase the brand, its ethos and how it makes such a difference to empower women and girls in sport. We are so pleased to be working alongside a brand that not only makes amazing, high-quality products that my daughter loves but also has such an incredible back story about empowering women and girls in sport.”
Vanessa Smith, Co-founder of Iceni Silver said, “This partnership couldn’t have come at a better time for us. With lockdown causing most sporting clubs and events to be put on hold, the business undoubtedly took a blow. We needed a boost to get us back on track after the past few months, and seeing how passionate and excited the ladies at KC Communications are about the brand and its potential has helped us find it.”
With 2021 set to be a highly significant year for sport, which sees the Euros, Tokyo Olympics and Paralympic Games, grassroot sports clubs often see considerable interest in young people wanting to get involved in taking up an activity. Data from British Gymnastics indicates that the 2016 Rio Olympics showed an increase of 380% in Gymnastics right after the coverage of the final. With the games being held again this year and many young people looking for new hobbies to take up after lockdown restrictions have ceased, Iceni Silver hopes to empower those entering and continuing their sporting journeys to do so without barriers.
