New face leading Swinton Estate’s commercial and business development teams

A familiar face in North Yorkshire’s hospitality scene is the latest to join the Swinton Estate near Masham. Tracey Ractliffe has been appointed the new head of commercial and business development for the 20,000 acre estate and luxury hotel near Masham.

Tracey has had an impressive career in some of the country’s top leisure and conferencing brands as well as independent hotels, providing a broad foundation in the hospitality sector. She has led sales teams for Principal Hotels, Crowne Plaza, Menzies Hotels, and launched the Bovey Castle Hotel & Spa in Dartmoor. Her most recent role as part of the pre-opening team and commercial director at Grantley Hall saw her become an established face within North Yorkshire hospitality.

“Whilst hospitality has run through my veins throughout my career, sustainability and environmental impact has been a subject close to my heart for a long time. When this role came up for the Swinton Estate, which is leading the way in sustainability across the industry, I jumped at the opportunity,” says Tracey. “The vast array of different aspects to the business – from fine dining and well-being to carbon trading and developing new sustainable techniques for land management – is hugely exciting to get my teeth into.”

Tracey will lead a team of 10, overseeing marketing, sales, events and reservations for the Estate.

Chief executive Iain Shelton is delighted to welcome Tracey to the Swinton Estate team: “We were hugely impressed by Tracey’s commercial acumen and the incredible array of businesses she has helped establish as leading names in the hotel industry. She is a clear strategic thinker with a strong focus on delivering results. We’re very much looking forward to working with her to drive the Swinton Estate forward, with a host of new offerings planned for 2025 already which further enhance our offering to guests.”

Tracey has been a Yorkshire resident for the last 18 years, living just outside Wetherby. A lover of the great outdoors, she finds time to indulge in her passion for horse riding, whilst also putting green fingers to good use at the allotment she shares with her husband. She is also an avid reader, and a huge fan of the annual Theakston Old Peculier Crime Writing Festival.

To see the wide range of activities that come under Tracey’s new remit, please visit swintonestate.com