Pocklington Farm Shop pivots in response to changing market conditions
The Editor
A Pocklington farm shop has remodelled its business in response to the challenging retail environment.
The team behind The Mile Farm Shop have repurposed the shop to create a ‘Showcase and Sell' Emporium for local creatives and makers to sell their products.
Jo Barnes owns the long-established business with husband, Colin: "We have been in business here for 25 years. The last couple of years have been challenging, as they have for many small and family-owned hospitality and retail businesses like ours and forced us to relook at our business model.
"We decided to give our shop space over to small, artisan businesses who can rent space, be it an apple crate, a cabinet, shelving or wall space. They simply fill the space once a month and we sell their arts, crafts, jewellery, clothes, antiques, retro and vintage items for them.
"By making these changes, we can support other small businesses, and also keep trading as a shop ourselves.
"Given that there's nothing like this one-stop gifting shop in the area, we're hopeful that The Mile Emporium will also attract people to the café and to Pocklington itself."
The Farm Shop will close on 23rd October and will reopen on 28th October, with 27 local businesses supporting the new venture. The businesses that have already signed up include AmaDablam Cashmere, Dizzyrich Designs, Fetlock & Feathers, Ferribots, Free to Live, Holistic Kitchen, Jenbocrochet, Melts and More, Resin Revery and Rosefield Studio Shop.
In addition to the Emporium, the Mile team are also hosting a series of events in the café including a Halloween painting workshop, a charity fashion show, Christmas afternoon tea and cocktails and a Christmas stag painting workshop.
The Mile is owned and run by the Barnes family who have farmed in the area for decades. In addition to the Showcase and Sell Emporium, it is also home to a café, feed shed, a Fuji photo and gift studio and a two-acre caravan site with full facilities that is open all year round.
The Mile Showcase and Sell Emporium will be open Monday, Tuesday 10 am to 3 pm and Wednesday to Saturday 9 am to 4 pm. The café will also be open for drinks and light refreshments on Monday and Tuesday, with a full menu from Wednesday to Saturday.
