Yorkshire brand Caroboo lands nationwide listing at Holland & Barrett
The Editor
Caroboo, the UK’s first cocoa-free chocolate alternative, has secured a major national listing with Holland & Barrett, bringing its innovative, healthier treat to shelves across the country.
Created with carob, a naturally sweet Mediterranean plant, Caroboo delivers the creamy, chocolatey indulgence consumers love, without the caffeine or common allergens found in traditional chocolate.
With the health food market booming, Caroboo is perfectly positioned to meet growing demand for better-for-you snacking options. Research shows 39% of UK coffee drinkers are cutting back on caffeine, while sales of decaf products have surged 60% in the past four years. Caroboo’s bars tap into this trend, offering a vegan, dairy-free and gluten-free alternative with 45% less sugar than traditional chocolate.
“Our mission has always been to create a chocolate alternative that doesn’t compromise on taste, health, or sustainability,” says Charlotte Miller, (pictured)) co-founder of Caroboo. “Caroboo is for anyone who loves chocolate but wants to avoid the caffeine kick, allergies, or sugar rush. Partnering with Holland & Barrett is an incredible milestone for us and a chance to reach even more consumers looking for guilt-free indulgence.”
Available in three irresistible flavours: Mint, Orange, and Salted Caramel Nutty, Caroboo’s bars also showcase the brand’s commitment to sustainability. Each bar is packaged in 100% recyclable paper wrappers developed by EvoPak, certified for kerbside recycling by OPRL, and designed to keep products fresh while reducing environmental impact.
The Caroboo story began in 2017 when Charlotte and her husband Darran, who are from Leeds, discovered a carob-based snack during a family trip to Australia. Inspired to bring the concept back to the UK, they began experimenting with carob as a dairy-free, refined sugar-free alternative to chocolate. After countless trials (and feedback from friends and family), the couple developed Caroboo: a delicious treat that rivals milk chocolate while catering to health-conscious and allergy-sensitive consumers.
Holland & Barrett’s listing marks a significant step forward for the Caroboo brand, solidifying its place in the thriving better-for-you snack market and setting a benchmark for sustainable packaging innovation.
