Initiative encourages locals to explore Bradford this summer
“Keeping the sparkle going” is the theme of a new campaign which aims to encourage local people to start exploring Bradford’s hospitality, retail and attractions this summer. Sparkling Bradford is a bi-annual initiative delivered by partners The Broadway Bradford, Bradford Council, Visit Bradford and the Bradford Business Improvement District (BID). It works to boost the visitor economy by showcasing the visitor experience on offer across the district during the summer and the winter seasons.
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