
PR will be turned on its head in 2023
Author: Katie Mallinson, founder and MD at Scriba There’s headline after headline, predicting and tracking the impact of the economic climate, on marketing spend. You don’t have to work in comms to know many budgets will be affected. But this is just one of the reasons PR will be turned on its head in 2023. Because - and here’s the crux of it - PR does not stand for ‘press release’. It also - and this is where our industry’s own professionals trip up too - doesn’t even mean media relations.
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