
New campaign aims to portray menopause in positive light
Boots, QVC, Royal Mail, Marks & Spencer, Next, Holland & Barrett and WW are among over 60 brands supporting an uplifting out-of-home campaign aiming to portray the menopause as a positive, empowering stage of life. Titled “The Future Is Yours”, the campaign was devised by GenM, the menopause partner for over 60 brands, all of whose logos appear on the campaign graphics. GenM’s Invisibility Report shows over half of menopausal women find advertising for their age group uninspiring (56%), old-fa
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