Jaywing and Yorkshire Tea: a proper partnership
The Editor
Taylors of Harrogate has appointed integrated marketing agency Jaywing as its Digital Partner Agency for its UK brands, Yorkshire Tea and Taylors Coffee.
Jaywing was chosen after a four-way pitch, with the Yorkshire-based agency appointed to provide a range of strategic and creative services to the brand, including brand development, website design and development, creative content production and social media support.
As Yorkshire Tea and Taylors Coffee’s digital partner, Jaywing will collaborate closely with the brands’ internal teams and agency group to optimise digital effectiveness, ensuring that they realise their full creative potential online.
Jaywing commemorated their immersion day in proper fashion with the help of local sign painter Ben Stevenson of PMA Signs, at their head office in Sheffield.
Tom Craik, senior digital business developer at Taylors of Harrogate said: “Jaywing’s proposition of integrated creativity and data cleverness is well aligned with what we need to push our comms effectiveness to the next level. They are a brilliant bunch and we clicked with the team instantly – they share our passion and sense of fun, and that’s a great foundation for a creative relationship.
“What really stood them apart in the pitch process was their meticulous and passionate diagnosis of the Yorkshire Tea brand, what makes it special and how to unleash that online – leading to some brilliant big ideas.”
Ben Marshall, creative director at Jaywing said: “We're extremely excited to announce our partnership with Taylors & Yorkshire Tea. Their dedication to innovation and excellence (not to mention never cutting corners when it comes to a proper brew) resonates deeply with our own values at Jaywing. We can’t wait to start working with such bucket list brands, and we’re looking forward to delivering outstanding results together. To top it all, they’re lovely people.”
Jaywing will work alongside Yorkshire Tea’s media agency, Goodstuff, and creative agency, Lucky Generals.
